There's no flip flops in Hip-hop

As you've probably noticed I've made a few references to hip-hop in my posts. Seems as though the sneakerhead community and the hip-hop community have become almost one in the same. Not to say that sneakerheads only listen to hip-hop or that hip-hop artists only wear sneakers by any means. But everywhere u look in hip-hop you do hear references to "sneakers", "kicks", "shoe -game" etc. You can even go as far as to say that arguably hip-hop determines what is "hot" and what is not when it comes to sneakers. Think about it. Every shoe that you see in a hip-hop video, sells out in stores.The free promotion has become the best way to market a shoe. Companies have even started giving artists shoe deals. Take Reebok and 50 Cent for example, A writer from a-1sneakers.com writes,

"Back in 2003, the group G-Unit led by rapper 50 Cent released its debut album called “Beg for mercy”. It had an astonishing success, selling more than two million copies, which led Reebok to release a new line, G Unit Sneakers.G Unit sneakers are not only the most successful products in Reebok’s history but they’re also the most popular hip-hop items ever created.50 Cent endorsed and helped Reebok promote G Unit Sneakers ever since by wearing them almost everywhere. His fans also started wearing G Unit Sneakers because they wanted to be just like their idol, in every aspect.The line evolved and now it includes G Unit boots, t-shirts, and even sunglasses which have also proven to be a huge success for the company.Hopefully, following G-Unit Sneaker’s success, Reebok will release even more great products that will rock the market."

Other artists that have been able to acquire a contract: Eminem, Missy Elliot, Pharell Williams, Daddy Yankee (Reggaeton Artist), & Masta P.

Sneakers and hip-hop go hand in hand..or even better sock in shoe