Thursday, December 3, 2009

MY ADIDAS!!!

Up until this point I've bombarded you all with what seems to be an unpaid advertisement for Nike products. So with this post we're gonna try to appeal to those who may not be a fan of the "swoosh" (Yes, it's a Nike swoosh, not a "check"... believe it or not).

Following suit of my most recent posts, let's stick with the influence of Hip-Hop on the Sneakerhead community and vice versa. As I stated before, the Nike AF1 hasn't always been the "sole of hip-hop." (nice play on words, if I do say so myself) The original kicks to rock were not branded with a "swoosh", but 3 stripes and a toe that is never mistaken. The Adidas Superstar, better known as the "shell-toe", was introduced in 1969 as the 1st low top basketball sneaker. The innovative shell on the upper toe of the shoe was designed to protect the toes of the player wearing the shoe. NBA legend Kareem Abdul-Jabbar is most famous for wearing the shoe upon its release. In 1983, Rap group Run D.M.C. (arguably the originators of new age hip-hop) put the Shell Toe on the hip-hop and sneakerhead map with their classic song "My A.D.I.D.A.S." D.M.C. made a fashion statement being seen wearing the shell toes without any laces. From that point forward the shell toe was the shoe of choice by pop-locking and break-dancing B-boys and B-girls all over. More recently, in 2005, Adidas released the shell toe with the "Run D.M.C." logo to commemorate the 35th Anniversary of the shoe.

Here now for your listening and viewing pleasure, a commercial released in 2007 by Adidas for the re-release of the sneaker, complete with a snippet of "My A.D.I.D.A.S." by Run D.M.C.


The shell toe, along with Run D.M.C. are definite legends in their own respective categories and extreme "must haves.

For a complete history of the Adidas Superstar and a list of appearances of the shoe in pop culture
CLICK HERE

Requirements of a "Sneakerhead":
1. Must own signature Jordan' s (There are 23 Original releases...the more, the better)
2. Must own at least one pair of new Air Force 1's...the more
the better
3. Must own a pair of Adidas Superstars aka "Shell-Toes" (laces optional)